In practical terms, eCommerce remains one of the fastest growing sectors in business. Despite the dot-com bubble of the 90s and the rise of certain industry dominators, the time has never been better to set up an online storefront. There are many options to streamline this process, but among the best is Shopify, for a handful of reasons that will be detailed here. While it may or may not be the best choice for your business, in particular, it is a compelling choice that will serve nearly any merchant very well.
Simply put, Shopify is an excellent eCommerce solution because search engine optimization is a necessary component of any eCommerce business. More than advertising, proper SEO will get your business in front of interested eyes. Shopify Seo Experts are a class unto themselves that capitalize on this specialization to make your Shopify-based storefront as accessible as possible to as many interested consumers as possible.
While Shopify SEO experts can optimize your Shopify storefront, they can also integrate with your SEO portfolio as it develops externally to highlight the strengths and minimize the weaknesses of your storefront’s reach. This trait is somewhat unique to Shopify experts because of Shopify’s specialization in SEO. While it is certainly possible with other eCommerce solutions, Shopify makes it much more efficient, meaning its experts tend to perform better when using a blended SEO strategy.
Shopify is notably versatile for a storefront framework. It’s well-suited to a great number of products and services. While certain services specialize only in individual physical products or individual listings, Shopify can handle modular purchases and products as well as bulk listings. This versatility is what makes it such a universal choice among merchants. While it might be possible to specialize for a single type of business with another framework, Shopify can accommodate almost anything and has the industry momentum to stay current.
Importantly, Shopify SEO experts have a grip on SEO as the industry changes. SEO is an industry unto itself as major search engines are constantly changing their search algorithms in the interests of providing more salient search results. Proper SEO isn’t just about performing well at the moment, but performing well six months or even six years in the future. Obviously, SEO looks very different today than it did six months ago, to say nothing of six years; identifying trends as far out in advance as possible and keeping up with what is about to change is crucial if an eCommerce business is going to have any staying power. Just because Shopify can make getting set up easy doesn’t mean maintenance won’t be necessary moving forward, and tapping the expertise of Shopify experts is a good way to future-proof.
Finally, Shopify makes iteration and rebranding very simple. Sometimes, the best way to rejuvenate an online store is to start over. This sort of agility often distinguishes the most successful smaller retailers from their competitors and is one of the few things small retailers can still do better than their bigger counterparts. Working in tandem with experts, this ability to do a complete overhaul or make individual tweaks in response to market shifts is relatively unique to Shopify and makes it an especially powerful choice for unique merchants operating in fresh or fluctuating industries.
There are a great number of very good choices for eCommerce solutions, but it’s still possible to make the wrong choice. That’s why trusting in Shopify SEO experts can be the best decision any retailer can make, whether they’re looking to expand a brick-and-mortar store online or take their web storefront to the next level.
At 1Digital Agency, we have the experts you need to help boost your SEO and get you ranking higher than your competitors. Reach out to us today at 215-809-1567 or visit us online at 1DigitalAgency.com.