Most people when the word SEO is mentioned start to bristle; not knowing that what they have been doing online in terms of marketing is part of the SEO. While SEO is crucial when it comes to driving traffic, some businesses are yet to implement it in their online marketing strategies.
Now when it comes to SEO, you could either choose to target local or international customers. Local SEO is suitable for targeting customers with your local area. Once people near you find you, they are more likely to buy your products and even become your loyal customers which keep your business soaring for many years.
Oftentimes, this sounds easy to achieve, but you will need to revise your digital marketing strategy every now and then so that you remain ahead of the game. Remember, unlike international SEO, local SEO’s approach is different in that you will need to adjust the content you’ve already published.
If you know the SEO basics, you need to keep yourself update with the latest information and techniques so that your business can succeed. Google gives some presences to local businesses and that’s where you should appear.
Many business owners ignore local SEO terming it unnecessary but if you are starting with your business, it is important to target people near you. The outcome of implementing effective SEO is also great.
Local SEO is a strategy that promotes your products or services to local customers. An excellent local website optimization translates to more website traffic, leads, and conversions. This is because the strategy is aimed to target local buyers.
In this post, we have compiled a list of the local SEO tactics you need to implement to increase traffic.
- Claim Your Listing in Local Directories
The process of boosting your online visibility is much easier, especially if you are targeting your current customers, but it can be a tough one when it comes to attracting new ones. Business directories are platforms that you can get your business listed so your local customers can find you easily.
When your business is listed on these directories, your potential customers will be able to see a small blurb describing your business, customer reviews, and ratings, and also contact information.
There are tons of business directories today and so, you should aim to get listed in a number of them. This way, your business becomes more visible which could put you ahead of the competition.
- Maintain Consistency With Your Contact Information Across All Directories
If you want to succeed in local SEO, then you must be consistent in the information you publish. In this case, you must keep your contact information consistent across all directories. In fact, this is the best way to enhance your genuineness and boost your SEO.
In your contact information, ensure to include your name, address, as well as your phone number. The best advice is to get listed in master directories which make it easy to update your business information. This way it will be easier to go back and change any information. But remember, some business directories are not easy to update.
- Create and Optimize Your Google My Business Profile
Google is a giant search engine. When you create and optimize your Google My Business, you increase your visibility, particularly to your local customers. Although it’s a process that requires following some step by step procedure, the results are worth it.
The first thing you need to do is to claim your business on Google My Business. it’s free and makes your business appear on Google Maps whenever someone searches for your business.
The best thing about creating and optimizing your Google My Business is that your business will appear on all devices.
- Ask for Reviews from Happy and Satisfied Customers
People trust businesses that have been recommended to them and ask your loyal customers to write reviews could boost your Google My Business profile and also encourage new customers to buy your products or services.
Use the tips below to ask for customer reviews
- Ask happy customers to write valuable reviews after selling to them.
- Send them emails asking them to write a review.
- Reply to existing reviews in a professional way.