A business venture that has all the conditions to generate positive financial results for the entrepreneur who decides to invest their financial resources in having a business of their own, is to open a Pharmacy. Mainly because it is a type of business focused on the neighborhood trade, where investments need not be high and investment returns are much faster.
One of the biggest challenges of all market segments is to increase sales of their products, and thereby increase the profitability of the business. And in the pharmacy segment is no different. All pharmacy owners want to increase their profitability, and to do so, they need to increase drug sales.
Following some tips have prepared so that you can increase your sales through your pharmacy through very practical and simple strategies.
In a pharmacy, the public tends to be loyal more quickly, since it is the marketing of medicines, essential products. At the same time, the entrepreneur can increase sales in his pharmacy through some actions:
Registration in the program Popular Pharmacy:
What most catches the attention of consumers in any branch of commerce activity is the offer of discounts and promotions. An entrepreneur who allows himself to reduce his profit a little can make the billing much bigger, since it will sell a lot more.
One of the options to increase sales at your pharmacy is to register with the People’s Pharmacy, a federal program that extends consumers’ access to essential drugs for diseases that occur more frequently and that usually cost more when marketed without the program.
As the discount of medicines is passed through the transfer of funds from the Ministry of Health, the entrepreneur does not take any loss. On the contrary, within the program, you can increase sales in pharmacy and get more customers.
The program includes medicines against hypertension, diabetes, contraceptives, among others, making life easier for those who need them and do not find them in health clinics or government pharmacies.
Sale of Perfumery & Cosmetics:
Most pharmacies now sell perfumery and cosmetics, and that’s not news. Therefore, to increase sales at your pharmacy, include this type of product, since beauty care is always on the rise and consumers often spend significant amounts on cosmetic care.
To increase sales at your pharmacy, create a specific sector for the sale of perfumes and cosmetics, offering a little beyond what pharmacies normally do: have a beauty consultant (or consultant) to indicate the best products for each consumer.
You may have to invest a little more, including training the professional or professionals responsible for the sector, but will have as a differential a quality care that will certainly catch the attention of your customers.
With a professional dedicated to information on cosmetics and perfumery, you will also have to place orders for your customers, guaranteeing them a cheaper price than the competition, and offering a personalized treatment.