Times have changed. Technology is evolving. And the impact on human lifestyle is immense. How people receive information today is very different from how people used to receive information 50 years back. There is little concentration on newspapers and television. Social media is everything. It takes less than 5 seconds to receive breaking news on Twitter. People don’t wait for friends and family gatherings to discuss political, social and economic issues. People simply log in on Facebook and go on ranting. It’s always better for IT professionals to use social media counter tools for getting better digital marketing results. You can get all the update on social media. People don’t maintain photo albums anymore. They have Instagram accounts. We are still the same human beings we were a 100 years ago.
What’s Social Media Strategy Your Business Requires?
Connecting with our relatives abroad still makes us happy but how we do what we do has changed. Therefore, how businesses advertise today is totally different from how businesses advertised a few decades back. It is difficult to have people’s attention in a busy life as of today’s generation. But when on social media, it can be made sure to reach the public using various strategies. This marketing is both organic and paid and both have different dynamics which we will discuss in this post. Here is how you can develop an incredible social media strategy.
Spot your audience
Every social media platform plays a different role. Twitter is the most political platform of all. It does not mean you can’t have the same conversation on Facebook but that Twitter has the potential of reaching out a lot more people than Facebook. Instagram is used by celebrities. If you are working with a celebrity, you should begin by setting up their Instagram account. There will be very few celebrities on Facebook. Likewise, Snapchat is more personal. What does not go on Instagram or Facebook goes on Snapchat.
Use Modern Ways of Communication
WhatsApp connects people in a different way. It is not limited to just leaving a chat but you can also video call your friends. Depending on the business you own, you must prioritize the platform that dominates your audience. In a business that wants to sell books online, it is better to start on Instagram. If you are an entertainment platform, Facebook is your way to go. This does not mean that you should not use other platforms but rather that you should begin from the platform that matters more to your business.
Same features, different platforms
Today, different platforms have same features. Snapchat came up with the idea of stories. The same features were introduced by Instagram, Facebook and WhatsApp. Which ones should you use? It is the best to begin with the one that dominates the industry. Snapchat in this example would be the way to go.
Invest In your Strategy
Different social media platforms let you boost your posts. It is not easy to get organic audience as beginner in the industry. However, as you grow your audience, the reactions keep multiplying. There is a limited time a potential user spends on Facebook. It may be that it will take 10 minutes for an average user to reach your post on Facebook. However, with the use of a little investment, you can cut that time to 30 seconds. This can be really helpful in bringing audience and building a network.