Technology is revolutionizing all industries, including the moving industry. It is now easier than ever to find trustworthy companies to assist with a move, and those companies are now able to market their services with a smaller budget, to a wider audience, with less effort exerted. While the sheer number of changes made to the moving industry prevents everything being covered in a single article, here are the major disruptors in the relocation industry.
- Increased Exposure
As opposed to the good old days, where someone would spend hours searching for a reputable mover in the yellow pages, people are now using online directories. One such service includes a website called Unpakt. The service aids in connecting people who are looking for a moving company in their region. An individual gets a list of companies that are highest rated based on their customer reviews. A person can even make a comparison of different movers, and what services they offer, to find the one that would best meet their needs.
- Trust & Reviews
One of the greatest ways technology is revolutionizing the moving industry is via electronic referrals. After completion of a move, customers can easily go online and review the moving company and their crew. Having a trusted review of a company can be an incredibly effective form of marketing.
Almost 90% of people trust recommendations by family and friends over the typical marketing tactics of brands. This means that the positive reviews by clients create positive publicity for the company. Some people like to post their moving experiences, including pictures. This could be bad or good for the moving company, depending on whether the client liked the service. This underlines the importance of consistent service and strong customer care in today’s digital age.
Legal issues are also much easier to uncover than they have been in the past. All it takes is a simple Google search to uncover any legal problems a company may be hiding.
Many cities and companies are developing applications that aid people who relocate to new places. For instance, Praguer is an app for people who relocate to Prague. It offers critical information for these people, including links, contact information, tips, and an SOS function for emergencies. There is also an app called Duolingo that has dozens of languages for you to learn depending on where you move. This ensures you become one of the locals in no time.
- Spread of Information
With the movement of the world to the online market, it has become necessary for companies to create a strong online presence. Moving firms are creating websites to allow potential clients to find them. These websites are SEO optimized in such a way that when people are looking online for solutions to moving problems, they find this information without necessarily looking for the company.
Additionally, companies are including FAQs and client-specific checklists in their sites so that a client can find solutions to problems they might have without having to spend time calling the company (ex. This moving checklist for seniors by Suddath). By going through the FAQs and blog sections of a mover’s site, potential clients can get useful information that will be critical to their moving process.
Moving can be a significant cost to an individual who is looking to move. Luckily, through movers’ sites, online listing, apps, and online reviews, households can find the best mover and have an easier relocation process. Movers will also benefit from affordable marketing and more clientele.