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How Reading Fiction Can Fuel Your Business Creativity

How Reading Fiction Can Fuel Your Business Creativity
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Reading was one of the first things my parents emphasized on when I was a kid. At that age, I never understood how reading would help me become successful in life. I thought it was just an assumption and my parents just wanted me to stay away from playing computer games and remain closer to books.

Well, the plan worked out! I’ve been a bookworm since the time I remember. I developed a habit of reading every day before going to sleep. However, I preferred grabbing fiction novels every time I went to the library. The reason I’ve decided to share my experience is that a few days back I saw a Facebook video in which a business leader stated that reading novels is a waste of time.

Luckily, I have proof that novels can help you succeed in both life and your business.

The importance of novels was mentioned in an article published in Harvard Business Review by Anne Kreamer. In the report, she stated how an academic research by Raymond Mar and Keith Oatley from New York University revealed that reading fiction novels trigger neuronal pathways in the brain. This enhances the reader’s overall social skills and emotional intelligence.

It was pretty satisfying to go through this research, as it supported my belief and my parents’ that books are beneficial to help us make better decisions. Here are a few more reasons how reading helped me with my business, and how it can help you as well.

Reading Helps You Think Out Of the Box

Ever since people have seen the movie, The Internship, in which two salesmen who had no idea where technology was going were accepted at Google as interns, thinking out of the box became a common term. The film focused on how important it was to be creative in taking decisions and how education isn’t the only way to find success. Reading different novels is a creativity booster that’ll help you think outside of the box! – In fact, I’m pretty sure you are aware that some of the top business owners are college dropouts!

Reading Boosts Your Creative Expressions and Broadens Your Thinking

You can find a novel on just about any topic known to man. This’ll definitely help you understand different mindsets, cultures, and ideas. After reading thousands of books on different genres, I know my mind has diversified and can digest almost anything. With the help of novels, I have understood what needs to be done to capture a reader’s attention and develop a relationship with them.

Reading Helps Your Become Compassionate

Business is not only about getting people to buy your products and spend all their money on you. Instead, many other factors need to be focused on if you wish to become a reputable brand. In order for that to happen, you need to develop a feeling for your prospects.

After reading books from authors of different natures, I started understanding different cultures and living styles practiced in other societies. You’ll also come across several people from different backgrounds that you’ve probably never even heard of. These books can help you become more emphatic and understand other’s feelings. – You’ll come across people from all walks of life, and its essential to know how to deal with them.

Takeaway

Throughout my life, I’ve read many books that gave me several life lessons I can never forget. Not only did I develop to become a better person, but I also became creative in taking my business decisions, and quite successful ones. Therefore, I suggest all struggling or successful individuals to grab a novel next time they enter the library or see a bookshop to become creative in life and their business.

“Reading is still the main way that I both learn new things and test my understanding.” – Bill Gates

Author Bio

Beatrice McGraw is a digital marketing expert who works for ExportHub – An Online B2B Marketplace specialized in connecting Chinese suppliers with Buyers. She just loves to share her knowledge with the world in the form of blogs, videos and various other types of content. In her free time, she is an active gamer and a tech wiz who adores researching innovative solutions that emerge in the digital world. Follow her on Twitter here: @McgrawBeatrice

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I’m Ajay, a professional blogger and Digital Marketer from New Delhi, India. I write about Starting & designing a site, WordPress, social media, SEO, and making money online and promote business. If you have an Any Article idea then feel free to send me.

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