There are a lot of complex things and processes in creating a website and making it a successful tool. There would also be a lot of hardships to experience moving forward and the never-ending security threats online are just one of them. Fortunately, technology keeps on advancing and the worries of cybercrimes are lessen, thanks to SSL Certificate.
More and more site owners are installing SSL Certificates on their web server for tight security between the web server and users. Still, many webmasters are less motivated to make the change. In this article, we will discuss about the disadvantages of not having an SSL Certificate on your site.
- Google will flag your site
Google has been forcing every site owners to focus their websites on secured connection through SSL Certificates. By not doing so, Google will flag your website as “Insecure” and alert web surfers or your potential clients and customers of the non-HTTPS status or not having a secure connection that can lead to users, leaving your site for good. Users will surely take this warning from Google because the users and their security are a top priority for Google.
- Important information can be hacked
Your website and users’ important details such as credit card numbers and all other details that are being typed in a form of an unsecured website can be snatched even by an amateur hacker. Don’t let your website be a gateway of hackers to seize information to do their things.
- Users will judge your site as a shady site
Users are becoming meticulous when browsing a website they are transacting with. If they don’t see a padlock icon, green address bar and HTTPS on the URL, which means that a site is well-trusted, they won’t dare to continue clicking any item on your site rather immediately click on the Close button. This leads to high bounce rate, decrease in traffic and eventually decrease in click rate on SERPS and lower rankings.
- Your site can’t process payments if you require it
Your unsecured e-commerce website won’t be effective in processing payments if it involves sensitive information such as credit card numbers. This is because in order to accept payments through credit and debit cards, you need to pass certain audits which prove that you adhere to PCI or Payment Card Industry guidelines. SSL Certificate is required for PCI compliance. So, in order for your business to grow, getting an SSL certificate is important.
Cyber criminals do their things 24/7 so your site should be secured at any moment. Prevent them to steal information from your site through well-trusted encryption through an SSL Certificate. Getting an SSL Certificate is quick and some offers free installation. If you are ready, you can get an SSL for your site here.
There’s nothing you can lose when you install an SSL Certificate on your website and you can lose everything in one snap if you still not comply with this. Take this as an investment for your business or website as you can build trust and confidence to your site visitors while they deal with your site.