Mobile has become an essential part of human life. It adds a force-multiplier to the companies and promotes the brand. According to a report, the number of smartphone users is expected to reach 6.4 billion by 2021. As a result, many entrepreneurs are opting to build mobile applications for their businesses instead of investing in the mobile-friendly versions of their business websites.
But just getting a mobile app developed is not enough. Statistics say that around 25% of the installed applications are never used. You need to have fresh and unique features and content to keep the users engaged and keep them coming to your app again and again.
Having developed millions of mobile apps since years, we have noticed certain features in the mobile apps that are must-have. In this article, we will enlist some features that are necessary for any mobile application to be successful.
- Search feature
The most important feature in any mobile application is to provide a handy search bar for the users so that they can quickly find the content they want. Many times, lots of content and features make an app cumbersome and tedious. So, it is necessary to provide search feature to make the content easily accessible to the users. Many top-tier applications provide a search feature to allow the users to search for the content they want using the relevant keywords and key phrases.
- Social media integration
Social media platforms are the greatest communication channels in today’s world. In fact, it is the major way of communication. In order to increase the reach of your business, it is essential that you have social media integrated on your website. Allow your users to share your app for business. It may increase the possibility of your business to reach a larger audience. You can also implement social media login feature to attract more users.
- Ability to work offline
Provide as much usability as possible without an Internet connection. Sometimes it might happen that the users don’t have the Internet connection or the speed of the Internet is very low. In such situations, the users are not able to load lots of data on the applications. At this point, this feature of providing the ability to work offline might be of great help to the users. However, this feature depends on various factors like the type of the app, what and how much data is stored on the app etc.
- User feedback
It is one of the most prominent features of any mobile application. Allowing the users to give reviews on your app can help you get useful insights on what you need to add, eliminate and change.
It is obvious that when you build an app you are going to test it thoroughly to detect any bugs in the application. But still, there will be many bugs which you won’t be able to find during the testing stages. This is where the user feedback and reviews come handy. As an app developer, you are just able to visualize the application from your perspective. While on the other hand, the user feedback and reviews will let you know what the users think about your app. This will help you to improve your app.
- Push Notifications
Push notifications are a great way to increase customer engagement. Through push notifications, you can let your customers know about the new arrivals, latest deals, and offers, send promo codes and coupons which they can use while shopping to avail the discounts etc. It is much better than the unopened emails as it appears directly on the user’s screen and by clicking on it the user will be directly taken to your app. This can attract a large number of users.
Chatbots can improve the user experience to a great extent. It is that one feature which all the companies should leverage. Providing chatbots can make the discussions faster and to the point. Moreover, the customers will also be happy as their queries will be addressed faster.
Having an analytics feature in your app can help you to get insights into the users’ behavior. You can track how the users interacted with your app. Based on that, you can make changes in the application to improve the user experience.
- Less keyboarding and more touch
When the users access your website with a desktop and mouse setup, it’s easy for them to type away as much information as you ask. But this is not the case with apps. When the users are accessing your mobile app they want to make less use of keyboard and want to access the app more by the touch. So, design the app in such a way that the user experience is more touch-based.
- Responsive design
Developing apps for different platforms is not enough. Nowadays, a large number of devices with various screen sizes are available in the market. So, you need to design apps for different screen sizes too. Try to incorporate responsive design for your mobile applications so that all your users have the same stellar experience. Don’t simply replace your website with an app. Your app should be different from your website and should provide a different user experience.
Keep in mind these essential features while developing a mobile application and you will never feel the stress of user engagement.