Web crawler optimization is the process of enhancing a site around specific watchwords to rank higher in list items. Effective Search Engine Optimization not only boosts traffic but could also greatly improve your ROI, which is the reason why online entrepreneurs should give careful consideration to it.
E-commerce website mostly have inherent qualities like duplicate content, large product catalog and shallow copy, which makes it highly challenging to get them ranked in Google. In addition to this, clicks, good brand impression and sales could also get affected if you unaware of the right SEO tricks and tips.
Before we dive into technical steps, it is important to understand how to choose the right keywords & On- Page SEO for your store.
We have already shared an article titled How To Do Keyword Research Of E-Commerce Website & On Page SEO a Comprehensive Guide to Attain Success with eCommerce SEO As well as Here are a few tips that could help your e-commerce website rank higher on search engine result pages:
- Add Product Description:
Lack of product description can kill the chances of your page to rank. So, make sure to add quality descriptive content to each product and here it is important to note that your product description should be unique.
Include specification, features, and benefits of the product in the description to make sure that user gets complete information on your page.
- Get Natural Links :
Having another site connected to your page is highly beneficial from an SEO point of view. This improves the credibility of your website and thus aids in boosting ranking.
There are two different ways to acquire natural links. Get backlinks and make a site to get common connections from. Make a special and noteworthy experience that individuals will need to outline for other people, which will make individuals connect to it. You must be interesting inside and out, for example, making a buzzworthy and one of a kind graphic design or page content.
- Be Present On Social Media:
Social media channels like Facebook, Instagram and Pinterest are an excellent platform to reach your target audience and showcase your collection. Social sharing lifts the ranking of a site on web indexes.
By posting high-quality pictures of your product, you can compel the audience to visit your store and explore more about your products and services. Moreover, you can also utilize the power of social media for remarketing of the products on which your customer has shown interests.
- Know your Audience:
Before designing SEO strategies, understand the market you are aiming to target. Get to know about the audience, their age, interests, likes, dislikes, occupation and more. These demographics will help you personalize your strategies according to their needs and thus they will be able to relate to it.
SEO should also be planned to keep the audience and not search engine in mind and when you run an e-commerce store, this becomes a must.
With the dramatic increase in the usage of mobile phones over the years, it has become essential for e-commerce stores to get a website which is supported on mobile devices. Almost 65% of the users visit the online store and search for products through mobile devices, thus it is crucial to have a mobile version of your site.
Make sure that user is not only able to browse products available on your website, but could make purchases and complete online payment through their mobile devices.
- Site Structure:
Information architecture should be properly structured, no matter whether you are redesigning a website or building it from scratch. Great architecture can improve the conversion of a website as well as its usability in a dramatic manner.
Moreover, with the properly structured website, you can plan to expand your e-commerce store without any hassle. Always opt for flat architecture as this makes it easy for users to navigate their way from homepage to the product pages.
Usability not only boosts traffic to your website but also improves the position of your site over SERPs. User experience increases the chances of visitors coming back to your website and makes them spend more time on your store, exploring your products.
Make sure you are providing enough information on your website so that customers can easily contact you. In addition to this, navigation must be simple, checkout process should not include unnecessary steps and your website should be multi-device responsive.
So, this was all about the seven things that can help you to boost the ranking of your e-commerce store. It is important to note here that SEO is not a one-time deal, you need to constantly adjust your strategy since search engines constantly upgrade their algorithms.
SEO requires dedication and also time-consuming, however, you can avoid the hassles and focus on the core of your business by having a team to work on that.
Author Bio:- This post is submitted by Shruchi Nagar. She is a Business Development Manager for Web Development projects who firmly works at F5 Buddy, which is a WooCommerce Development company. She has 5+ years of industry experience and numerous guest post under her name. Her Passion for technical helping others in Magneto or WooCommerce development, she helps in creative web designing, technical SEO and Digital Marketing Services as well.