There are some important things about SEO (Search Engine Optimisation) to keep in mind and some things to know for your own good when you are hiring an SEO consultant. You might approach them with some expectations and with a brief knowledge of SEO strategies that aren’t realistic. Hence, you need to know what you shouldn’t be presuming and what you should check for when you want to get SEO done for your company.
Here are 5 things you need to know before going through the list of best SEO consultants around you.
1. SEO Is Not A Quick Fix
While hiring an SEO consultant, you should be absolutely clear with the concept that SEO is not a quick fix. It cannot give you millions of traffic in a month or a year and can not land you in the top 10 results of Google. Increasing your ranking and getting high traffic takes a long time. There a lot of things to be done before you can even reach the 1st page of Google results. The algorithms set by Google are meant for ranking websites that have user intent in mind and do not just rank because they have a good SEO team. When any SEO consultant offers you a quick fix and promises you instantaneous results, you know what you need to do. Try and avoid such proposals as immediate outcomes could also mean low quality of work ending up wasting your time and money. An SEO company should give you a convincing plan that has a proper breakdown of the number of activities that have to be done with proper reasons to back them up and also how these activities could benefit your website.
2. Generating Quality Links
An SEO consultant will create a backlink plan to obtain backlinks for your website. Matching the number of backlinks you have to the competitor’s is the ideal scenario, but the source that is giving you a backlink also matters. The aim should be quality links rather than quantity of links. You would want some really prestigious websites pointing at you rather than a hundred low-quality websites. Having a backlink from few popular sites would always count more. Hence, the goal should always be prioritised as quality over quantity of backlinks.
3. SEO Costs A Lot Of Money
Every website has a different demand, and the approach of one-size-fits-all cannot be used in SEO as each company has diverse needs where one would have good content written, but another website might need help with their content. The SEO consultant you reach out to shouldn’t hand you a list of things that need to be done but view your website and compare it with your competitors to understand what has to be done. Many will offer cheap proposals to get you on their checklist, but you need to know the real value of what they are offering. Getting quality backlinks, creating a content strategy, taking care of technical parameters, etc. do come expensive and isn’t an easy feat. Low cost could only mean low quality work and spammy backlinks that could get you penalised. The work ethic of the company and the dedication to get the numbers promised by an SEO consultant is crucial when hiring anyone.
4. Knowledge Of All The Aspects Of SEO
The amount of knowledge and understanding of the various aspects of SEO should be a key thing to look for in any company you want to hire for SEO. There are three vital parts of SEO that have to be worked on which are off-page SEO, on-page SEO and the technical aspect of websites. All three play a crucial role in improving the user experience, getting backlinks, creating high-quality content, etc. that focuses on user query than SEO elements. When a company has a firm hold on these concepts, then you know that have hired the right one. Building a foolproof strategy is not easy and has to take into account the time and the level at which your website is at present. Nobody goes from being on the lowest to the 1st page of Google. The goals need to be realistic having real-time assumptions to rank your pages following Google guidelines.
5. SEO Is Not Just About Links
Backlinks are a vital part of SEO, but that is not the sole thing carrying SEO. Having backlinks from authoritative and popular sites show that they are recommending you but only having backlinks doesn’t make you popular but makes it look unnatural. Just generating backlinks can seem misleading and that is the reason why diversifying you backlinks and including more activities to rank your website is vital. Content strategy aims to improve the content on your page and also understand the intent of the user. Just like content strategy, SEO also has other activities that take part in getting traffic.
These are the five things you should know when hiring an SEO consultant so that you do not waste your time and money over unnatural goals. A good company would use strategies that would utilise time for beneficial results.