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4 key Ways to Evaluate Your SEO Competition

Ways to Evaluate Your SEO Competition
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The best thing about having a Frontier Triple Play subscription is the new world of information opening up to you. When I’m not using the internet for SEO tips, I’m watching documentaries on technology and their real-world applications. Did you know Google reported a revenue of $32.5 billion in the second quarter of 2018? Or that by 2021, global spending on AI technology is going to hit $52.2 billion? There is no limit to the treasure trove of information available on the internet. Knowing how to use this information to your benefit can be the key to success.

Evaluating SEO competition

Do you know how much traffic your competitors are getting? Do you know how they rank in Google? What they are doing to get that ranking and traffic? Knowing this information can be the key to SEO success or failure. A competitive analysis is an essential part of developing an effective SEO strategy. There are many competitive SEO analysis tools available on the internet that can answer these questions. More importantly, they give you a better understanding of the competitive landscape. Some of the best available tools to assist you in this are:

  1. SEMrush
  2. SpyFu
  3. Searchmetrics
  4. BrightEdge

It bears notice that there may be some amount of data discrepancy with these tools. This is because most of these tools work by scraping Google results, with the accuracy depends on the keywords database. The more keywords in a tools database, the better it’s dataset accuracy. The more keywords a tool has, the more accurately it can show you competitor traffic and current ranking. On a basic level, these tools function by matching keywords. If several domains are ranking for specific keywords, datasets overlapping with you may indicate they are competitors. Let’s have a brief look at each competitor analysis tool below.

Ways to Evaluate Your SEO Competition

Image Source: https://westpress.com/wp-content/uploads/2016/04/free-seo-tools-for-2016-1080×675.jpg

SEMrush

SEMrush is often ranked as the best SEO tool for medium and small-sized businesses. One of the major reasons for this is the huge database of more than 130 countries. This includes Google databases in different locations. It’s a great tool to identify your organic competition, displaying both your main organic competitors and a competitive positioning map. One important feature to note is that SEMrush’s main dashboard gives you the proportion of branded to non-branded traffic. It also shows you the number of search queries, traffic trends and branded search traffic. SEMrush also works to help you locate well-performing keywords. It shows you the category (or categories) to which a domain belongs based on the keywords for which it ranks in Google. It also shows you how relevant those keywords are to your specific industry or niche.

SpyFu

SpyFu is an SEO software that has been around for a while. SpyFu’s specialty is to provide competitive landscape data. This comes in very handy when trying to identify your most aggressive competitors. SpyFu gives you a list of names of competitors to the domain under analysis. SpyFu also offers an SEO Overview dashboard feature. This gives you a detailed analysis of how well a domain is performing, including information on the position on the first SERP. The information also includes details on organic keywords, rank changes, monthly SEO clicks and the estimated value of monthly SEO clicks.

Searchmetrics

Searchmetrics is a tool that came on the scene in 2005 and has stuck around since then. It was primarily created with a focus on competitive analysis. Gradually it began shifting towards the enterprise market. With the growing influence of content marketing, Searchmetrics concentrates more on content performance than SEO. But it’s still a useful tool to SEO experts. Searchmetrics shows you search positions, Google domain rankings, as well as the keywords for which a domain is ranking. That’s not to say its completely free of flaws. It works using an algorithm that matches keywords sets, disregarding other metrics. This means it can often register sites like Wikipedia, YouTube or even Google as competitors. However, if you can look beyond this one flaw, Searchmetrics is still pretty useful. The organic rankings are very useful, with the long-tail keywords filtered out and displayed separately. It includes information such as position, traffic, search volume and costs per click.

BrightEdge

Usually an enterprise-level tool, BrightEdge is full of features to observe your competition. It uses SEO X-Ray to display keyword information in a unique way. It consolidates them into a Reverse Index, revealing which keywords are causing your competitors to rank higher on SERPs. This gives you actionable information on which keywords you should be taking advantage of. It is also used to monitor the search history of organic traffic and identify competitors you were unaware of. Another useful feature of BrightEdge is the detailed competitor SEO analysis. This includes information on their link strategies as well as which of their pages are driving the most traffic.

Hopefully, this blog will have given you enough information to make an informed decision when choosing SEO competitor analysis tools. Whether you’re competing against Frontier online deals or WebMD, the tools you use are crucial to success. Out of a large number of tools available, it pays to choose the tool that is the best fit. Let us know if you have been using any other tools with success.

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