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10 golden principles of visual hierarchy every designer should know

10 golden principles of visual hierarchy every designer should know
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Visuals potentially boost your engagement and communication. Using visuals in a website can boost your website visibility and increase the conversion rates with your audience. Visuals are said to make a great impact on the viewers whereas visual hierarchy adds beauty to it.

Behind every effective website is an important principle known as a Visual hierarchy.

Visual hierarchy is one of the most important ingredients needed for the establishment of an effective website. It offers visual assistance to your eyes, allowing your visitors to start navigating your website and look for the information. When we use visual hierarchy, we make it easy for the visitors to look for information easily and communicate with them. Utilizing visual hierarchy principles in your design will not let the visitors get apprehensive by the clutter on the website.

In this article, we’re going to jot down the golden principles that will please the visitors and attract them to your website. So let’s move on.

1. Focal point

The focal point is a specific area of interest that attracts and retain the most attention of the visitors. Every web design aims to receive the most attention, therefore specific points are integrated that can gain maximum views of the people. In web design, this is essential call to action button or form.

2. Golden ratio

Golden ratio can add beauty to your website design. Golden ratio is basically a mathematical ratio which is used in the design theory for creating compositions that are balanced.

3. Balance

A little balance can never go wrong. In terms of web design, balance is when the designs are symmetrical. This will create harmony, cohesion, and order. In addition, if you have symmetry you can take advantage of it and give a rise to the outcomes of it which will increase the engagement and conversion rate.

4. Repetition

Repetition can be used effectively to not let the visitors miss out any call to action. Repetition is effectively used to represent significance. For example, assume that all your headings and subheadings are created with the same font and size, the user will likely see the same pattern and will get the meaning. It goes similarly with links for texts that have call to action buttons.

5. Visual triangle

Visual triangle works well for limited data. A visual triangle is a commonly used technique is web design. It is preferably used when you make three components to create a triangle around the content. This technique is used in case of scrapbooking.

6. Movement

With movement, you can guide your visitors where they should move. When visitors come to your site, they get a view of a specific point. It depends where the visitor is willing to go. Most of the people do the usual, they follow the website. There are two patterns, F-patterns and Z-pattern, these are the patterns where readers read from left to right. If you align your design and pattern it will transform your content and make it better and will get acknowledged. If your visitor is not moving the way you want him to then A/B layout of testing will be of plus point for you.

7. Whitespace

Every effective web design needs white space. White space is known to be one of the most important and commonly used tool as it helps with your visual hierarchy. It allows the visitor a room to breathe and helps your website stand out and enhance the user experience. Web owners love integrating white space in their website. It can effectively transform your website and make it responsive.

8. Texture

Texture should be added to minimize negative space on the web page. Adding texture in the web design will deliberately attract viewer’s attention.

9. Typeface

Typeface can enhance your website visibility. Selecting the right typeface will not only help enhance they typeface but it will enhance your design by make it look more stylish and classy. The stylist choice is typefaces will bring a great impact on the design. For example, combining a stylish font with a simple Sans serif is a great way to enhance the visual appearance and importance between texts.

10. Use color

Color can not only enhance the design but it can potentially attract viewer’s attention. Using bright, bold colors to a feature will enhance it making it more significant in their eyes. So, you need to select colors wisely that will best suit your design and layout. You will notice what impact it makes on the website once you integrate colors on your site.


The above-mentioned 10 golden principles of web design are really effective and every web designer must be aware of them. Although there are no hard and fast rules which ones to implement, one should keep them in mind and know what impact can each principle bring to their site.

Author Bio

Natalia Ruff is a Senior web developer/ designer working at a Web design california company. Natalia has a vast experience in the designing field and she has built and designed many websites for the past 6 years. She enjoys doing her work and loves to help her clients with her web experience. Outside of her work, she likes to cook food and play volleyball.

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  1. nice post…
    thanks for posting this.

  2. Thanks for this article. visual hierarchy golden principles are really awesome..!!

  3. Informative post.
    This post is very useful for beginner who want to become designer..!!

  4. Thanks for sharing this awesome information..!!
    waiting for next post keep sharing more

  5. Thanks for sharing this golden principles of visual hierarchy
    As a designer this post is really beneficial for me..!

  6. Excellent post!!! The strategy you have posted on this technology helped me to get into the next level and had lot of information in it. Java training in Chennai
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  7. Thank you for sharing the information related to the principle of visual hierarchy. It’s a really very nice blog on the topic.


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