Link building is often associated with content management. However, have SEO marketers given thought to link building with images? Images although not frequently used, are an excellent way to build high quality links to your website.
Images are a big part of the internet, and are often used with blogs, on websites and in articles. It is also an effective way to acquire natural interest, considering certain audiences are stimulated by compelling and visually pleasing images. Images are also easy to breakdown. Unlike content, the reader doesn’t have to go through every word to understand what is being said. Oftentimes, a simple glance at the image and it would give the user a pretty clear picture.
Link building with images is advantageous and your website can attract diverse links which is very good to build a strong link profile.
One of the most effective ways to your link building strategy is to offer premium images to bloggers in exchange for their valuable link. You can create an image gallery and obtain manual links while bloggers choose an image for their post. Once you have a comprehensive image gallery, you can search for bloggers in similar niches and offer them free images.
Another smart tactic of building links is through infographics. It is an effective marketing strategy that often sees an increase in likes and social shares. With data visualization getting popular by the day, modern day link building through images will prove to be efficient.
If you are the owner of an authoritative blog or website, you can obtain links through custom badges. There are major blog awards and each time a blog wins a virtual award, there is a write-up on it. The web owner will receive a badge with a link that goes back to the award page. These are high quality links that your website will benefit from. However, don’t be discouraged thinking that links can be obtained only through awards. You will often come across influential bloggers who may be willing to guest post on your site. This will generate brand recognition and awareness.
Another highly effective link building method is to allow webmasters to use your images, and in return they offer you a link. This is a proactive technique and this approach makes it easier to target your audience. Learn to target business websites that have a large audience or following, and once you have gathered sufficient information about it, you can put your link building strategy into action.
Not everyone finds data attractive to look at. What if you could turn data into images? Would a graphical representation of data be able to generate traffic? A simple graphic can be embedded easily within a website. For example, a recipe can be shown in a graph or image, instead of in a step by step manner. Users may be more interested in looking at the image than reading through complex instructions.
Remember that link building should always be proactive. It is not just about publishing images, it is also about displaying images that contain a purpose and meaning to your audience.