As a blogger, we are tempted to focus exclusively on the content of each of our articles. It’s normal, that’s what we do best. Unfortunately, that’s not enough. On the web, you only have a few seconds to take the attention of the user. The design of your travel blog is a major element in terms of persuasion.
This is what I propose to you a webdesigner and nomadic digital to improve with some very simple tricks in this article. The design of your blog affects how people perceive you and it is often based on their judgment that people decide whether or not to trust you, sign up to receive your newsletter and share your story. Content.
When we talk about design, we do not talk about aesthetics. These are usually much more tangible things than the chosen colors that are problematic and mean that you potentially lose a large percentage of your audience. The good news is that readjusting the design of your site is simple. Do it yourself and retain your readers.
- Define a clear slogan
Using your name for your site is not necessarily a bad idea. However, this is not enough for readers to understand what it is. This is why an explicit slogan is essential.
Note that this slogan must be “clear and precise” and not “intellectual” or “original”. Such a slogan is mostly confusing.
The other problem is that we want to put everything in a slogan because we think we are talking about everything. Yet the subject of your blog is a kind of tacit agreement between you and your readers. By coming to your site people want to know what they are going to find there.
We know for example by coming on Travelplugin that we will find information to know better travel or blogger better. Haydeecan, of course, decide to talk about many other things, but always through the prism of these two subjects.
- Lighten up your sidebar
There is a natural tendency to want to give new readers the maximum possible links to click. The problem is that with the multiplication of options comes the embarrassment of choice. It turns out that too many options paralyze people and instead of going to discover your site, they leave it.
The same goes for a travel blog. The idea is to limit the maximum to 4 or 5 things in your sidebar.
- Introduce yourself
Post a photo of yourself on the homepage linked to your “About” page. And if you do not know why this page is very important, read point 18 of the article about the 20 errors of your travel blog. This photo is a way to make presentations but also to establish your credibility. The reader knows immediately who he is dealing with and it is a good way to create a relationship with him.
- Delete your “Archives” section
Nobody clicks on the months of publication. People want something new and are rarely interested in your old articles.
- Rearrange your categories in “Resources” section
A blog is very well done to display your recent articles but does not work very well to highlight your best content that gets lost in your archives.
Create a theme page instead of your categories and intelligently reorder your best articles on the topic, for example:
- Destinations where we eat the best
- Europe’s cheapest destinations
This technique not only allows you to not get rid of your best content at the bottom of your “previous pages” but also to help new readers know where to start.
Since I turned my “travel gear” category into a lightweight travel page. Any season. Any destination with a landing-page design without sidebar to limit distractions, this one has become one of the most visited pages on my blog.
- Delete your search bar
I noticed that nobody (except me!) Used this search bar on my site. Unless you have more than 100, see 200 articles on your blog, it is useless. And often, using Google to search for a particular article on a blog gives much better results.
- Allow your readers to post their comments freely
The idea of a blog is to create a discussion with your readers. It’s frustrating to have to wait for the approval of your comment when you’re in good faith, which is the majority of people. You will still be able to delete any troll comments after the event. And if you are invaded by spam, use the Akismet plugin for WordPress.
- Use a different color for your links
What is clickable must be distinguished from the rest of the text. Use a sliced color, it must be obvious. The reader should be able to immediately identify which fields they can click on and should never have to think about when they are browsing your site.
It is important not to impose on the reader these annoying little details. We all have a fixed tank of goodwill, which is more or less full when arriving at your site, depending on the day we had. The more I have to think about finding what I am looking for on a site, the more likely it is that I leave it prematurely whenever frustration, however small, comes my way.