Author: Lucy Dawson

What is Brand Awareness and Why is it An Important Factor To Take Into Account?

How is it possible to create a unique brand that reaches the heart of its users? Working on brand awareness Is it still possible to differentiate in an increasingly competitive market? The answer is yes. To date, the historic moment in which we live our lives divided between online and offline, companies can still be successful. According to the American Association of Advertising Agencies, each o...

Because Creating Logos has always been Important in History

Have you received your first assignment to create a logo or do you wonder if it is appropriate to study one for your company? You are on the right page: creating logos has always been important in history, for every kind of product and here you will find the right tips to face the design of your ideal brand. Let’s find out together the story of three very different logos, but equally importa...

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