Personally, I’m surprised at the technology we can use. Having the ability to retrieve pretty much everything and communicate in thousands of different ways with a piece of equipment in your pocket is shocking. There are always new things to appear. We cannot wait to see what kind of technological miracle will happen next.
The way I see it is that there are seven major technology trends in 2018. If you are focusing on entrepreneurial areas, then these are very good choices. If you are already an entrepreneur, think about how you can use these technologies to reach your target audience in new ways.
1. Internet of Things and smart home technologies
We’ve heard about the upcoming revolution in the Internet of Things (IoT) and the interconnection of smart home technologies over the years. So what is it? Why do not we all live in a smart connected home now? Part of the problem is that the competition is so fierce that there is not enough co-operation and there are a lot of personal appliances and applications on the market, but few solutions integrate everything into a single, seamless user experience.
Big companies (such as Google, Amazon, and Apple), now familiar with a unified user experience, are getting involved and I expect some significant progress in this area next year.
AR and VR.
We saw some important steps in augmented reality (AR) and virtual reality (VR) technologies in 2016. Oculus Rift has been released, accepted positively, followed by thousands of VR applications and games. We also saw an AR game “Pokémon Go”, which downloads over 100 million times.
The market is ready for AR and VR, and we already have some early equipment and technology to handle these applications, but next year we will see things really take off. Once they do that, you need to have nearly every AR and VR version ready and have enough market opportunity to follow.
Some progress has been made in machine learning over the past few years, and there have even been algorithms that help and strengthen Google’s core search engine. However, we can only see it in a limited range of applications. Throughout 2018, I’d like to see the emergence of machine learning updates in full swing with almost any type of consumer application, from offering better referrals based on previous purchase history to gradually improving the user experience of analytics applications. Machine learning will soon become a “new normal,” and one expects this type of artificial intelligence to be part of a variety of technological forms.
Marketers will (most) be pleased to learn that automation will be a bigger pillar in 2017 and 2018 as a whole, with advanced technology that automates previous man-made exclusivity tasks. We’ve had robotic journalists spread for years, and I hope they will be able to re-enter the more useful article types soon.
We are likely to begin to see a sharp rise in the productivity of some white collar jobs – and we will start to see some work disappear completely. When automation and machine learning combine, everything can improve faster, so 2018 is likely to be a truly landmark year.
3. Humane big data. (Visual, compassionate, qualitative)
Big data has become a big topic for the past five years or so when it became a hot topic in headlines. The idea is that the vast amount of data we now have available can help us to plan better medical treatments and perform better marketing campaigns.
However, the biggest advantage of big data lies in its quantity, and the basis of the value is also a weakness. In 2018, I hope we will see progress, humanize big data, seek more empathy and quality data, and project in a more intuitive and understandable way.
4. Physical digital integration.
Mobile devices have slowly added technology to our everyday lives. It’s hard to see anyone without a smartphone at any time, which gives us almost unlimited access to the real world. We already have sourced from websites to stores, enabling online customers to buy and buy products at physical retailers, but the next level will further integrate physical and digital realities. Online brands like Amazon will start to have more physical products like Dash Buttons, and physical brands like Walmart will begin to have more digital features such as store maps and product trials.
Because brands such as Uber (and the resulting madness of startups based on “Uber”) have become accustomed to delivering everything on demand through telephony applications. 2018, I have
This can see this further development. We have thousands of apps for us to get rides, food deliveries, and even overnight stops, but soon we’ll see that this app will evolve into a more unfamiliar territory. Anyone in the tech industry knows that even predicting the future of a course for a year can be futile.
Surprises can come in many different directions and announce that developments are seldom expected to be released. However, it is worth predicting what will happen next, so you can prepare your marketing strategy (or budget) accordingly. Anyway, think about what to do next is still very interesting.